THE HISTORY
OF
CRIVELLI ITALIAN SALSA
CRIVELLI ITALIAN SALSA - OAKLAND TRIBUNE NEWSPAPER ARTICLE
Oakland Tribune,
East Bay woman's salsa may be a hot commodity
Apr 30, 2005
by
Erin Pursell CORRESPONDENT
______________________________________
Five-hundred years of italian heritage fill the bootle, soon to appear on grocery shelves
ALAMEDA -- Caroline Kennedy was up late one night with her grandmother
in Dixon talking about their family's rich Italian and Latino history when the two women
headed into the kitchen and started creating all kinds of noise and smells.
CRIVELLI ITALIAN SALSA THE HOUSE WHERE GRANDMA PASSED DOWN HER RECIPE
Half an hour later they had produced a batch of traditional Italian salsa,
also known as "chili" to the family, which has passed the recipe down through the generations
GRANDMA ESTELLA CRIVELLI CERVANTYES AND GRANDDAUGTHER CAROLINA
I wanted to remember some recipes so they wouldn't get lost with time,"
Kennedy said recently in her Alameda apartment.
CRIVELLI ITALIAN SALSA - OAKLAND TRIBUNE PICTURE BY JUSTIN MOTT
CRIVELLI ITALIAN SALSA - CHILI PEPPERS - CHRISTHOPER COLUMBUS
CRIVELLI ITALIAN SALSA - AMERICAN CANCER RESEARCH
The salsa has helped Kennedy not only keep her family's mixed heritage alive, it has helped
her economically. Her Crivelli Italian Salsa is headed for mainstream grocery shelves in coming months
and each jar will bear an image of Mary Magdalene, as painted by KENNEDY'S her
most famous ancestor -- the Italian Renaissance artist Carlos Crivelli.
CRIVELLI ITALIAN SALSA - CARLO CRIVELLI - MASTER PAINTER
"It's definitely been a journey," says the 46-year-old, who has steadily built
her business during the last 10 years. She hopes it will become a product people all over the Bay Area will be able to enjoy.
The salsa is already a hit at the Lincoln Market in Alameda, a neighborhood
grocery store where owner Sunny Sahini said every customer who has tasted it has come back.
"I really like her product," said Sahini, who described it as tasting
very fresh and different than the larger salsa companies whose products he carries.
Kennedy's Italian roots reach back to the 1400s,
when original works of Carlo Crivelli were first being hung in the Vatican.
CRIVELLI ITALIAN SALSA - CARLO CRIVELLI MASTER PAINTER - THE VATICAN
Kennedy's great-great grandfather, Vincent Crivelli, set sail for Mexico in the late 1800s to start his family.
His son, named after Carlos Crivelli, born and raised in Mexico, became
an Italian chef and was the creator of the family's salsa recipe.
The salsa was such an important part of her family's heritage
it "was served at every meal at Grandma's house," she said.
CRIVELLI ITALIAN SALSA - GRANDMA & GRANDPA CERVANTES
HOME
LOS ANGELES , CALIFORNIA
IN
MONTEBELLO CITY
Kennedy was a graphic artist for 12 years and has
started several other small businesses, including designing renaissance clothing, all of which she said
have prepared her for her biggest step yet
FASHIONS FOR MY LADY
When Kennedy was 32 and in her second marriage, she learned to make the traditional salsa,
which her friends encouraged her to keep making.
" I was making it in beer bottles and baby food jars then," Kennedy remembered
with a laugh.
"Just about any container I could find."
After such a positive response from family and friends, she decided to make
a more serious attempt at legitimizing her business.
CRIVELLI ITALIAN SALSA - PATRON SAINT OF CRIVELLI ITALIAN SALSA -
CARL LEABO - ALAMEDA POWER & TEL COM -EMPLOYEE
She 's very dedicated." said close friend Yvette Gonzales
of Kennedy's business ambitions.
Kennedy said she'd never forget the moment when she found the painting she wanted
to use for the label.
CRIVELLI ITALIAN SALSA LABEL
MY ORGINAL WAS STOLEN OFF MY COMPUTER
SO
THIS IS NOT THE ORGINAL LABEL
"It was like angelic," she said of the famous Crivelli painting of Mary Magdalene, which she incorporated into the design of the label on her salsa jar.
CRIVELLI ITALIAN SALSA - WHILE I BRUSHING MY TEETH THIS PICTURE CAME TO ME IN
AN ANGELIC WAY - THIS IS A PARANORMAL ACTIVITY
CRIVELLI ITALIAN SALSA PRODUCTS INTERNATIONAL - PRODUCT LINE
Using her on the label brings this thing full circle not only for my great-grandfather's
recipe but also for Carlos Crivelli."
Kennedy hopes now, 500 years later, her product also may help raise awareness
and help people appreciate the art of Crivelli, who has been overshadowed by many
other Renaissance artists.
CRIVELLI ITALIAN SALSA - OTHER ARTISTS IN THE FAMILY OF CRIVELLI
UBERTO VISCONTI
POPE URBAN III
UBERTO CRIVELLI VISCONTI
CRIVELLI ITALIAN SALSA - RULERS OF MILAN
THE ORGINALS HAVE BEEN STOLEN THIS IS WHY MOST OF MY MATERIAL LOOKS SO BAD
CRIVELLI ITALIAN SALSA - RULERS OF MILAN
THE
ROYAL CASTLES
REGINA DELLA SCALLA
OPERA HOUSE
CRIVELLI
SFORZA
DA VINCI
CERVANTES
MIGUEL DE CERVANTES
STORY
OF
DON QUIXOTE
CERVANTES PRIZE
FOR WRITTERS IN SPAIN
CRIVELLI ITALIAN SALSA - THE DIVINE COUPLE MONA LISA AND LEONADRO DA VINCI
Everything comes to me in bits and pieces but its all coming together," she said,
"It's been an interesting journey." ______________
THANK YOU
TO
OAKLAND TRIBUNE
THANK YOU FOR PRINTING MY STORY WE SOLD OUT AT THE LINCOLN MARKET WHERE IT WAS
BEENING SOLD
AND
BOUGHT AS MANY COPIES OF THE ARTICLE THAT WE COULD...
ALSO I WOULD LIKE TO ADD THE STORY HAS BEEN ALTERED FROM THE NEWPAPER ARTICLE
WHEN I LOOKED IT UP ON THE INTERNET...
SEE LINK
FOR
CRIVELLI ITALIAN SALSA
ARTICLE
AND
ERIN PURSELL
CORRESPONDENT
FOR DOING THIS ARTICLE FOR
YOU
HAVE HELPED ME FOREFILL MY PROMISE
TO MY GRANDMOTHER
ESTELLA CRIVELLI CERVANTES
THAT I WOULD MAKE
THE FAMILY RECIPE
FAMOUS SOME DAY
AND
HAVE IT SOLD IN A STORE ONE DAY...
GRANDMA
WAS NOT ABLE TO UNDERSTAND THAT THIS ALL HAPPENED DO TO LOST OF HER MEMORY
SHE DIED IN JUN 2005...
THE ARTICLE WAS PUBLISHED
IN
APRIL 2005
I DID NOT FIND OUT ABOUT POPE URBAN III TILL AFTER THE ARTICLE WAS PUBLISHED..
ALSO
THANK YOU
TO
JUSTIN MOTT
FOR TAKING THIS PICTURE
AND
GIVING ME THE CHANCE TO SHOW THE WORLD THE CRIVELLI - VISCONTI
'S
ARE
A NOBLE FAMILY
IN
MILAN - ITALY
WHICH GOT LOST IN THE COURSE OF HISTORY
CRIVELLI ITALIAN SALSA - OAKLAND TRIBUNE PICTURE BY JUSTIN MOTT
___________________________
